Marketing Tips Logo
Search this dental marketing site

Companion Websites

Galen Stilson's
Dental Marketing Services

Dental Marketing Briefs

-- coming soon --

Direct Response
Dental Marketing 101

Dental Marketing Books

Please Tell A Dentist
Friend About This Site

Which Is More Important,

Your Dental Skill
or Your Personality?

"I just don't like him,"
the patient exclaimed.

I recently had the opportunity to talk with a very experienced, intelligent, caring and personable dental chairside assistant (Melanie). I was curious about how she initially got involved in dentistry ... and what has caused her to stick with it for so long (25+ years)

During our conversation we started discussing some of the dentists with whom she had worked and how different they were ... from skill to staff treatment to personality to patient treatment. I specifically asked her about the importance, in her opinion, of the skill levels of different dentists versus the importance of their personalities and ability to *bond* with patients with regards to ... (Read more ...)

More Income ... Less Stress ... Happier You

Request Your FREE Email Subscription To
Marketing Tips for Dentists

Are you looking for more effective and efficient ways to market your practice?

Do you sometimes stress-out over worry about the direction of your practice production?

Are you less than thrilled with the success, consistency and perceived message of your marketing?

If you answered YES to any of the above questions -- or if you are a dentist who tries to stay on top of what's working and what isn't in the dental marketing field -- you're invited to enjoy and profit from a subscription to Marketing Tips for Dentists.

There is no charge. There is no further obligation. There is no need to worry your private subscription information (I don't share it with anyone). And, there is no commitment (you can cancel your subscription at any time).

There is, however, a very good opportunity for you to earn more ... stress less ... and be a happier you ... once you begin applying just a few of the strategies, tactics and techniques you'll discover in Marketing Tips.

For more information , go to the Marketing Tips Benefits page. Or fill out this Quickie Subsciption Form ...

First Name
Last Name

Dental Staff Other

Privacy Promise: None of the above information
will be sold to, or shared with, anyone.

"Did You Know That ..."

The first 50 words of your ad, letter or brochure are critically important. The drop-off in readership, on average, from 50 words to 100 words is a dramatic 33%. Thus, it pays to spend extra time to make sure those first 50 words are potent ones that keep the reader reading.

Fractional ads often are more cost effective than full page ads. A 1/2 page ad will usually pull about 70% of the response of a full page ad while a 1/4 page ad will pull about 50% of a full pager ... at far less cost. So, unless you're seeking maximum number of responses -- without regard for cost per response -- be sure to test different size ads.

Editorial style ads (advertorials) may (Read more ...)

Dental Marketing
Articles ...

To Niche Or
Not To Niche

Turn New Patients Into Long Term, Loyal Patients

How To Get More Professional Colleague Referrals

Encourage Your Dental Patients to Complain

Creative ways to stay
in touch with your
dental patients

Give your prospective dental prospects a good reason to make an appointment

How to draw attention to your dental ads

Dental Marketing ...
Think inside-out,
not outside in

Tips to help boost dental advertising response

Understand your prospective dental patients

What's the primary goal of dental advertising?

Design elements that help improve response to dental ads ... part 1

Design elements that help improve response to dental ads ... part 2

Design elements that help improve response to dental ads ... part 3

New Patient Marketing
Quality vs. Quantity
part 1

New Patient Marketing
Quality vs. Quantity
part 2